What’s the first thing you look at when you land on a blog post? Do you start at the beginning, slowly savouring each sentence as the author intended, do you skim read the recipe before deciding whether to bother reading the rest of the article, or you more of a pictures person, enjoying and assessing each image as it unfolds?
When I’m writing a post, I always try to keep all three types of reader (though these are pretty broad categories, I’m sure you could break them down into many more) in mind. Words are what come easily to me, but I also make sure to check my recipes, instructions and ingredient lists carefully, and, although I’m still very much a novice in this department, try to take as pretty and as representative photos of my food as possible. Continue reading