Recipe titles are so important. To restaurateurs it’s a question of selling their dishes, to editors a means of making their books and magazines fly off the shelves, to bloggers it’s SEO; getting posts listed high in Google’s rankings and being able to reach new readers. Although it could be seen as a shameless exercise in sales and seduction, a recipe title also comes from the heart, and is often no greater than the sum of its parts. There’s something wonderfully alluring about a short, simple title that speaks a thousand words more than its lengthier counterpart.
Allow me to introduce the chocolate custard muffin. Sometimes you see a recipe and just know you have to make it. This is one such recipe. The word ‘chocolate’ caught my attention, before the comforting ‘custard’ enveloped me in a blanket of nostalgia. To me a chocolate custard muffin suggests warmth and sweetness, flavour without pretension, richness without intensity and a big fat hug in food form. I had to make them. Continue reading